Here is the new story for Adeline & Grace:

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How We Started

Ever stand in front of your wardrobe and feel like something is missing?

Not the clothes. You have plenty of those. But that feeling of truly being seen — of wearing something that reflects exactly who you are, where you've been, and the woman you've become.

That feeling is exactly where Adeline & Grace began.

Two women. Two stories. One shared vision — born over tea on a grey London morning, in a small flat in the heart of the city, about what it would mean to build something truly beautiful for women like them.

What followed wasn't just a boutique. It was a calling. To create a space — online and in spirit — where women could discover clothing chosen with elegance, intention, and genuine care. Not for the masses. For her.

That was our beginning. And every season since, we've stayed true to it.

What Sets Adeline & Grace Apart

Chosen for women over 40, always

Every piece in our collection is selected with you in mind. Not a teenager on a catwalk. You — your life, your style, your quiet mornings and your brilliant evenings in the city.

Timeless over trendy

London has always had its own sense of style — understated, refined, enduring. We carry that same philosophy into every piece we choose. Beautiful today. Still beautiful years from now.

Rooted in London

This city shaped us. Its elegance, its energy, its effortless mix of heritage and modernity — you'll feel it in everything we carry. Classic with a edge. Polished without trying too hard.

Quality you can feel

Fabrics that drape beautifully, breathe well, and hold their shape wash after wash. Nothing that loses its charm before the season ends. We wear what we sell and we only sell what we'd wear ourselves.

Who Shops at Adeline & Grace

She knows exactly who she is.

She's moved past clothes that don't fit properly, colours that don't flatter, and styles designed for someone half her age. She dresses for herself now — with confidence, with intention, and with a quiet elegance that turns heads without demanding attention.

She wants a dress she can wear to a gallery opening and a Sunday stroll through Notting Hill in the same day. A blouse that takes her effortlessly from a morning meeting to dinner in Mayfair. Shoes that are comfortable without ever sacrificing style.

She shops with purpose. She keeps what she loves and wears it often.

That is exactly who we dress. Every single day.

Our Promises to You

We believe in being honest with you — because that's how we'd want to be treated ourselves.

We tell you the truth

If something runs small, we'll say so. If a fabric needs special care, you'll find it in the description. No surprises when your order arrives.

We stand behind every order

Thirty days to return anything that doesn't feel right. No complicated process, no unnecessary questions. Your happiness genuinely matters to us.

Real people, real support

When you email us at info@adelineandgrace.co.uk, a real person reads it and replies. We're a small, dedicated team and we like it that way. It means we genuinely care about every single order that leaves our boutique.

We keep improving

When our customers tell us something isn't working — we listen. You have shaped Adeline & Grace more than you know.

Thank You for Being Here

From the very beginning, we made a promise — to show up, to choose beautifully, and to never stop caring about the women who trust us with their wardrobes and, in some small way, their confidence.

Whether you've been with us from the start or you've just discovered us for the very first time — welcome. We are so glad you're here.

With love, Adeline & Grace 🤍

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Free Shipping on All UK Orders

Every order ships free anywhere in the United Kingdom. No minimum, no exceptions — just your favourites delivered straight to your door.

We're Here For You

Questions about sizing, an order, or anything else? Our team is available Monday through Friday and always happy to help. Write to us at info@adelineandgrace.co.uk

30-Day Return Promise

Not completely in love with your order? Return it within 30 days for a full refund — no stress, no hassle, no questions asked.